The 14 Best Color-Depositing Shampoos of 2024
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Keep reading for the best purple shampoos on the market, selected by celebrity colorists, ELLE editors, and rave reviews. Overall, the best hair color shampoo for men is Celeb Luxury Colorwash Color Depositing Shampoo because it works quickly, provides lustrous, long-lasting color, and uses a plant-based formulation. Adding to the chorus is cosmetic chemist Ron Robinson, who told Allure that sulfates can dry hair out, which can be especially damaging after coloring. They'll also make your eyes burn if they accidentally slip in, which is a universally unpleasant experience. Whether you have virgin or dyed hair, color-depositing shampoos can minimize fading and make your color look more vibrant. When used once or twice a week instead of your usual shampoo, these tinted formulas help to neutralize brassiness from heat-styling and the sun, plus the pigments revive your overall shade.
Best Moisturizing Shampoo for Colored Hair
Researchers have discovered that rice water may improve hair elasticity — thus making it less prone to breakage. Additionally, inositol — one of its components — can penetrate damaged hair, repairing and strengthening it from the inside out. This shampoo also features quinoa protein, which contains all nine essential amino acids. Studies have found when hair is lacking in these amino acids, the structure tends to suffer, leading to damage and breakage. Levine recommends this shampoo because it contains prebiotics and other natural ingredients that can help restore the proper pH balance of the scalp's microbiome. Ultimately, finding the right shampoo for hair growth depends on your specific hair texture, concerns, and goals.
Verb Purple Shampoo
A 2017 study found that a large majority of people with hair loss have a histidine deficiency. Yates is a big fan of this pick from Oribe because it’s a luxe splurge that’s designed as a lathering mousse. “The weightless lather is easily distributed from strand to scalp,” she explains.
Color Wow Color Security Shampoo
It works with natural or color-treated hair and calls on earth-derived pigments like evening primrose oil and cocoa to achieve the ideal chocolate hue. Wash it through your hair and watch as it adds richness, texture, and depth to your hair while intensifying all shades of brunette. Whether you want to go icy-blonde, revive your highlights, see how you look as a brunette, or play around with purple hair, Celeb Luxury Colorwash is where it's at. The Gem Lites line includes warm and cool-toned natural hues like platinum, strawberry blonde, golden-brown, amber, and dark ash. Not only that, but this shampoo features moisture-boosting hyaluronic acid, strengthening plant-based protein, and rosemary leaf extract to support hair growth. With a plethora of moisturizing ingredients like sunflower seed oil and cupuaçu seed butter, this rich shampoo will keep curls soft, smooth, and frizz-free.
Best Shampoo For Red Hair
We evaluated each option on their active ingredients, texture, value and targeted results. After using them for weeks at a time, we combined our favorites with stylist-recommended products to create this list. If you want to maintain your colored hair without actually depositing any pigment, opt for a color maintenance shampoo.
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Best Color-Depositing Shampoo for Unwanted Orange Tones
As with Keracolor Clenditioner, this formula also comes in a wide range of shades, with options for both the adventurous coloristas and those who want a more natural hue. To keep the red color at its full vibrancy, it is important to invest in your hair. This is the shampoo you need to keep dandruff under control and never let it take the shine off your new dye job again. Jupiter's Balancing Dandruff Shampoo is a cruelty-free scalp treatment that uses an FDA-approved OTC active ingredient, zinc pyrithione, to tackle dandruff from the root. Any issues you have from dandruff, whether it be a dry scalp, itching, or excess oil, will equally be treated with every wash.
The hero ingredient of this formula is okara extract, which is derived from soybeans and resembles the keratin found in human hair that’s intended to repair damage. If you're not looking to use a color-depositing shampoo to create a rainbow-hued look, but simply want to intensify your existing color, the John Frieda Midnight Brunette Color Deepening Shampoo is a great choice for brunettes. With just one wash, this shampoo will transform your already-brown hair into a richer, deeper shade. If you’re just wanting to refresh and intensify the tones in your hair after dyeing it, your color-depositing shampoo should offer some pigmentation, but it doesn’t need to be too intense.
We like that this pick works to enhance curls and coils and has a super cute bottle, too. Some folks have complained that this isn’t as clarifying as other once-per-week clarifying formulas, so it’s probably not ideal for those with oily scalps that have a lot of buildup. "Brunettes who don’t like to color their hair can deepen their natural hair with a demi-permanent gloss. This treatment will fade from the hair naturally, allowing you to still dabble in warmer brunette hues this summer." Y2K trends are still going strong and chunky highlights are predicted to be very popular for this upcoming season. "We are moving out of clean-girl territory, where all the highlighting is hand-painted and looks very natural, and headed towards a bolder, in-your-face moment with highlights," says Akaneya.
How We Chose The Best Shampoos For Color-Treated Hair
Speaking of pastels, Tove-Vincilione also sees this peachy shade making waves this season. Tove-Vincilione recommends maintaining the shade by gently cleansing, conditioning and masking weekly. Some purple shampoos are so pigmented that your hair might begin to take on a purple hue if you leave them on for too long. The best part about R+Co BLEU’s purple shampoo is that it’s a lighter purple shade, which means you never have to worry about taking on any unwanted pigments to your hair.
Color-protecting shampoos won’t add color to the hair and are formulated to maintain the existing color for as long as possible without the potential for it to fade or appear dull, says O’Connor. This type of shampoo typically has ingredients that are less likely to strip away the color, such as sulfate-free cleansers and UV filters to prevent premature fading and maintain the richness of the hair color, according to Benson. For example, if you have naturally dark brown hair, a green shampoo would be best since red is the undertone in dark brown hair, and green counteracts enhance color and remove any brassiness, she says.
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In addition to this red shade, the brand also makes this shampoo in black, blonde, and brown. If you’re trying to maintain a blonde or platinum look, this purple shampoo is a nice splurge. It has a yellow-busting formula with a purple tint that’s at the perfect level of pigmentation to neutralize rather than dye. It’s an ideal choice for bleach blonde hair with persistent gold or yellow undertones, although if you leave it in for too long, you might get a subtle purple tint. If you're feelin' like playing around with a little bit of color, look no further than the Celeb Luxury Viral color-depositing shampoo. The line comes in 22 different shades ranging from bright colors to subtle shades of browns, blacks, and blondes.
A great choice for red hair of all shades, Joico Color Infuse Red Shampoo costs less than $30, so it’s a pretty good value considering this comes from a salon-quality brand. Not only does this shampoo promote a more intense shade of red and boost shine, but it also helps protect your hair from damage caused by hot tools and dye. At the same time, the botanical-rich formula helps repair existing damage like breakage and split ends. This shampoo is formulated with forest green pigments, a color that enriches cool dark brown and black shades by canceling out any redness. Shampoos of any kind are designed to clean away oil and dirt, and color-protecting formulas use the same basic cleansing ingredients but also aim to minimize the amount of dye that runs down the drain each time you wash. Not only do color-safe shampoos work to preserve your dye job, but they also help mask any damage by making strands feel softer and smoother too.
\"This is a move away from 'Cowboy Copper.' It's a few shades lighter and a beautiful color for anyone wanting to stand out. It's also eye-catching and different from all the other blondes,\" says Kerner. This may feel like a no-brainer, but Gimenez says checking your bottles is important. Color-safe formulas help ensure your hair stays vibrant if you use purple shampoo as a toning agent between salon appointments and not as a way to brighten your natural blonde or silver hair. “Heavy pigment shampoos could potentially tint your blonde hair purple,” says Kandasamy. If you choose a highly pigmented purple shampoo, just make sure you don’t leave it on for too long, or you risk accidentally giving your hair a violet tint. Extra care is a must for your dye job since there are a number of contributing factors when it comes to your color fading.
With that in mind, here are some expert-approved options that really work. Rachel Cascella, a seasoned writer at FashionBeans, has a wealth of experience and expertise in grooming, particularly when it comes to hair care products for men. Her comprehensive reviews and recommendations are backed by meticulous research and a deep understanding of the nuances of male grooming. And because it’s vegan and free from harsh chemicals, it’s great for those with sensitive skin. Keep scrolling to find out which color-depositing shampoo is best for your hair color.
Yates really likes this pick because it’s designed as a cleanser that also delivers the brand’s proprietary keratin blend for added benefits. We love this as a strengthening shampoo because the proprietary keratin blend works to reduce breakage and damage to your locks, too. It’s great for all hair types and should be used about once a week in place of your regular shampoo. "Add a 'Vanilla Chai' gloss to that, and you have the perfect summer blonde. Lucky for you, because our hair naturally fades warm, this low-maintenance look can be left untouched for longer periods."
Plus, it contains optimal levels of violet pigment to brighten strands while being safe for daily use for those with color- and keratin-treated hair. Between shampoos that cancel out brassiness, green for neutralizing red, red for intensifying red, many, many more—there are a ton of formulas to sift through. To help you find exactly what you're looking for, we researched dozens of different brands, considered expert recommendations, and compiled this list of the best color-depositing shampoos on the market.
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